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Herd : how to change mass behaviour by harnessing our true nature

Author: Mark Earls
Publisher: Chichester, UK : Wiley, 2009.
Edition/Format:   Print book : English : Updated and rev. edView all editions and formats
Summary:
Earls challenges some of our deepest ideas to reveal the truth about who we are and what marketers, managers and governments can do to set about influencing mass behaviour. Bold in its conception and engaging in its execution, 'Herd' offers the most radical new theory of consumer behaviour in a generation.
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Document Type: Book
All Authors / Contributors: Mark Earls
ISBN: 9780470744598 0470744596
OCLC Number: 316010059
Notes: "Revised and updated from the original hardback edition published by John Wiley & Sons, Ltd in 2007"--Title page verso.
Description: xxiii, 399 pages : illustrations ; 20 cm
Contents: pt. 1: A 'We-Species' with an illusion of 'I'. The super-social ape --
The illusion of 'I' --
'I' vs. 'Us' --
pt. 2: The seven principles of herd marketing. Key principle no. 1: Interaction --
Key principle no. 2: Influence --
Key principle no. 3: Us-talk --
Key principle no. 4: Just believe --
Key principle no. 5: (Re- )light the fire --
Key principle no. 6: Co-creativity --
Key principle no. 7: Letting go --
pt. 3: Making sense of the heard --
Conclusions.
Other Titles: How to change mass behaviour by harnessing our true nature
Responsibility: Mark Earls.

Abstract:

". fascinating. Like Malcolm Gladwell on speed. " -THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". -Matthew D'Ancona, THE SPECTATOR "This  Read more...

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'The PM's advisers would do well to consult the work of Mark Earls, whose book, Herd , explores the extent to which "the physics of mass behaviour" are governed by imitation more often than Read more...

 
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