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Herd : how to change mass behaviour by harnessing our true nature

Author: Mark Earls
Publisher: Chichester ; Hoboken : John Wiley & Sons, 2007.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

Argues that many in the West have misunderstood the mechanics of mass behavior because of misplaced notions of what it means to be a human being. This book offers radical, controversial and  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Mark Earls
ISBN: 0470060360 9780470060360
OCLC Number: 438499132
Description: XX, 348 str. : ilustr. ; 24 cm
Contents: The super-social ape --
The illusion of 'I' --
'I' vs. 'us' --
Key principle no. 1 : interaction --
Key principle no. 2 : influence --
Key principle no. 3 : us-talk --
Key principle no. 4 : just believe --
Key principle no. 5 : (re- )light the fire --
Key principle no. 6 : co-creativity --
Key principle no. 7 : letting go --
Conclusions.
Responsibility: Mark Earls.
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"Earls has a beguiling and an irrepressible intellectual curiosity, so the book becomes a very enjoyable and allusive compendium..." (The Guardian, March 2007) "Bold in its conception and engaging Read more...

 
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