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Hershey : Milton S. Hershey's extraordinary life of wealth, empire, and utopian dreams
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Hershey : Milton S. Hershey's extraordinary life of wealth, empire, and utopian dreams

著者: Michael D'Antonio
出版商: New York : Simon & Schuster, ©2006.
版本/格式:   图书 : 传记 : 英语查看所有的版本和格式
提要:
The name means chocolate to America and the world, but as author D'Antonio reveals, it also stands for an inspiring man and a uniquely successful experiment in community and capitalism that produced a business empire devoted to a higher purpose. Milton S. Hershey brought affordable milk chocolate to America, creating and then satisfying the chocoholic urges of millions, and pioneering techniques of branding, mass  再读一些...
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详细书目

类型/形式: Biography
附加的形体格式: Online version:
D'Antonio, Michael.
Hershey.
New York : Simon & Schuster, c2006
(OCoLC)681471962
提及的人: Milton Snavely Hershey; Milton Snavely Hershey
材料类型: 传记
文件类型:
所有的著者/提供者: Michael D'Antonio
ISBN: 9780743264099 0743264096 0739472968 9780739472965
OCLC号码: 61179651
描述: 305 p. : ill. ; 25 cm.
内容: The oak and the vine --
Heroic boys and men of industry --
Wandering --
Edible mud --
Catherine --
Ego, eccentricity, and screwballs --
"Here there will be no unhappiness" --
Beneficent jove --
A third life --
A betting man --
The end of innocence --
Something like a god --
The legacy --
What would Milton Do?
责任: Michael D'Antonio.
更多信息:

摘要:

The name means chocolate to America and the world, but as author D'Antonio reveals, it also stands for an inspiring man and a uniquely successful experiment in community and capitalism that produced a business empire devoted to a higher purpose. Milton S. Hershey brought affordable milk chocolate to America, creating and then satisfying the chocoholic urges of millions, and pioneering techniques of branding, mass production, and marketing. But as he developed massive factories, Cuban sugar plantations, and a vacation wonderland called Hershey Park, M.S. never lost sight of a grander goal. Determined that his wealth produce a lasting legacy, he tried to create perfect places where his workers could live, perfect schools for their children, and a perfect charity to salvage the lives of needy children in perpetuity. Along the way, he overcame his personal childhood traumas, as well as the death, after a short and intensely romantic marriage, of the one woman he ever loved.--From publisher description.

目次表:

编辑是 grhouk (WorldCat用戶,他們在 2006-12-12)

INTRODUCTION 1

1. The Oak and the Vine 9
2. Heroic Boys and Men of Industry 26
3. Wandering 43
4. Edible Mud 54
5. Catherine 70
6. Ego, Eccentricity, and Screwballs 88
7. "Here There Will Be No Unhappiness" 106
8. Beneficient Jove 127
9. A Third Life 148
10. A Betting Man 170
11. The End of Innocence 196
12. Something Like a God 221
13. The Legacy 242
14. What Would Milton Do? 255

Notes 269
Acknowledgments 289
Index 291

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