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The hidden power of your customers : four keys to growing your business through existing customers

Author: Becky Carroll
Publisher: Hoboken, N.J. : Wiley, ©2011.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Winning strategies to keep your existing customers coming back. A business's current customer base needs to be considered among the company's most valuable assets. Discover the practical tools to preserve and grow this asset and boost your business by tapping into The Hidden Power of Your Customers. Existing customers are the key to ongoing business growth. They are the people who already know you and buy from you.  Read more...
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Document Type: Book
All Authors / Contributors: Becky Carroll
ISBN: 9781118018217 1118018214
OCLC Number: 696096651
Description: xvi, 240 pages ; 24 cm
Contents: A bird in the hand is worth more than you think --
Key one: R -relevant marketing. Listen to your customer before doing anything --
Keep customer needs in mind --
Communicate with and become a fan of your customers --
Capture, then reward, their business --
Key two: O -orchestrate the customer experience. Plan the experience --
Get the lay of the land --
Fine-tune the experience --
Align around the customer --
Key three: C -customer-focussed culture. Culture of customer service --
Measure what matters --
The power behind the scenes --
Key four: K -killer customer service. Ignore customers at your peril --
Shift your thinking from new to old --
Care and feeding of customers --
Survival tactics for the twenty-first century. Unlocking the hidden power of your customers.
Responsibility: Becky Carroll.

Abstract:

Winning strategies to keep your existing customers coming back A business's current customer base needs to be considered among the company's most valuable assets. Discover the practical tools to  Read more...

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   schema:description ""Winning strategies to keep your existing customers coming back. A business's current customer base needs to be considered among the company's most valuable assets. Discover the practical tools to preserve and grow this asset and boost your business by tapping into The Hidden Power of Your Customers. Existing customers are the key to ongoing business growth. They are the people who already know you and buy from you. Yet too many businesses allow their existing customers their least expensive, most easily acquired sales to slip away. Don't let this happen to you! Learn how to strengthen your business using social entrepreneur Becky Carroll's four keys to unleash The Hidden Power of Your Customers. This easy-to-read and practical guide features useful steps, inspirational stories, and real-world examples so you can create a customer strategy that keeps customers coming back (and telling their friends and colleagues). Reveals four keys to success: relevant marketing, orchestrated customer experience, customer-focused metrics, and killer customer service. Details a fundamental shift that needs to take place in how businesses treat their existing customers. The author writes the blog "Customers Rock!" and is the Social Media Correspondent for NBC/7 San Diego"--"@en ;
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