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The hidden wealth of customers : realizing the untapped value of your most important asset

Author: William G Lee
Publisher: Boston, Mass. : Harvard Business Review Press, ©2012.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: William G Lee
ISBN: 9781422172315 1422172317
OCLC Number: 744289979
Description: 222 pages : illustrations ; 25 cm
Contents: The coming customer revolution --
Return on relationship --
The most powerful sales force --
The new marketing machine --
Harnessing the Internet --
Building customer communities in a networked world --
Customer-enhanced strategy: --
The most innovative designers.
Responsibility: Bill Lee.

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"If you are looking for ways to deepen your relationship with your customers, this book will definitely give you some great ideas and some strong recommendations on how to track and measure your Read more...

 
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