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Hiding politics in plain sight : cause marketing, corporate influence, and breast cancer policymaking

Author: Patricia Strach
Publisher: New York, NY : Oxford University Press, [2016] ©2016
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Hiding Politics in Plain Sight examines the costs of market mechanisms, especially cause marketing, as a strategy for change. Industry and corporate-connected individuals use market mechanisms to brand issues like breast cancer widely, shaping public understanding. But framed as consensus-based social issues rather than contentious political issues, they essentially hide politics in plain sight.
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Strach, Patricia.
Hiding politics in plain sight.
New York, NY : Oxford University Press, 2016
(DLC) 2016001446
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Patricia Strach
ISBN: 9780190606862 019060686X 9780190606886 0190606886
OCLC Number: 945434351
Description: 1 online resource
Contents: Cover; Hiding Politics in€Plain€Sight; Copyright; Dedication; Contents; Acknowledgments; 1. Introduction; 2. Foundations:€Cause Marketing, Breast Cancer, and Framing in America; 3. Cooperative Market Mechanisms; 4. Telling Stories; 5. Effects; 6. Defining Issues:€Breast Cancer and the Creation of Consensus Politics; 7. Hiding Politics in Plain Sight; Appendix A: Model Details for Chapter€3; Appendix B: Regression Results for Chapter€5; Appendix C: Notes on Methodology and Sources; Appendix D: Citizen Consumer Survey; References; Index.
Responsibility: Patricia Strach.

Abstract:

Hiding Politics in Plain Sight examines the costs of market mechanisms, especially cause marketing as a strategy for change. Industry and corporate-connected individuals use market mechanisms to  Read more...

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Patricia Strach has given us a new lens through which to see some of the more subtle but most powerful elements of corporate influence: framing complex issues as simple, deathly ones as hopeful and Read more...

 
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