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Higher education consumer choice

Author: Jane Hemsley-Brown; Izhar Oplatka
Publisher: New York, NY : Palgrave Macmillan, 2016.
Series: Palgrave pivot.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world. Ideal for students, scholars and marketing practitioners interested in consumer choice and behaviour in higher education markets, the book explores the background and context to research on HE choice including globalization, changing supply and  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Hemsley-Brown, Jane, 1950-
Higher education consumer choice.
New York, NY : Palgrave Macmillan, 2016
(DLC) 2015037744
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Jane Hemsley-Brown; Izhar Oplatka
ISBN: 9781137497208 1137497203 1137497181 9781137497185 1349697958 9781349697953
OCLC Number: 939404972
Description: 1 online resource.
Contents: Introduction to higher education consumer behaviour --
Context and concepts of higher education consumer choice --
Personal influences on consumer behaviour --
Group aspects of consumer behaviour --
Organisational factors influencing higher education consumer choice --
Conclusion: modelling higher education consumer choice.
Series Title: Palgrave pivot.
Responsibility: Jane Hemsley-Brown, Izhar Oplatka.

Abstract:

Higher Education Consumer Choice provides a comprehensive and highly focused critical analysis of research on HE consumer choice behaviour in the UK and around the world.  Read more...

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