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Hijacking sustainability

Autor: Adrian Parr
Editora: Cambridge, Mass. : MIT Press, ©2009.
Edição/Formato   Livro : InglêsVer todas as edições e formatos
Resumo:
"The idea of "sustainability" has gone mainstream. Thanks to Prius-driving movie stars, it's even hip. What began as a grassroots movement to promote responsible development has become a bullet point in corporate ecobranding strategies. In Hijacking Sustainability, Adrian Parr describes how this has happened: how the goals of an environmental movement came to be mediated by corporate interests, government, and the  Ler mais...
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Formato Físico Adicional: Online version:
Parr, Adrian.
Hijacking sustainability.
Cambridge, Mass. : MIT Press, c2009
(OCoLC)624450387
Tipo de Material: Recurso Internet
Tipo de Documento: Livro, Recurso Internet
Todos os Autores / Contribuintes: Adrian Parr
ISBN: 9780262013062 0262013061 9780262662086 0262662086 9780262517461 0262517469
Número OCLC: 233697416
Descrição: xii, 209 p. : ill. ; 24 cm.
Conteúdos: The greening of junkspace --
Green idol --
Ecovillages : an alternative social organization --
The greening and de-greening of the White House --
Green boots on the ground --
Trash --
Disaster relief --
Slums --
Poverty.
Responsabilidade: Adrian Parr.
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Resumo:

How the sustainability movement has been co-optedd: from ecobranding by Wal-Mart to the "greening" of the American military.  Ler mais...

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"A model of utopian praxis, Parr's book shows how creative ways of thinking and living can mitigate the rapid disintegration of our planet under the sway of flexible capitalism. Direct and forcefully Ler mais...

 
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schema:reviewBody""The idea of "sustainability" has gone mainstream. Thanks to Prius-driving movie stars, it's even hip. What began as a grassroots movement to promote responsible development has become a bullet point in corporate ecobranding strategies. In Hijacking Sustainability, Adrian Parr describes how this has happened: how the goals of an environmental movement came to be mediated by corporate interests, government, and the military. Parr argues that the more popular sustainable development becomes, the more commodified it becomes; the more mainstream culture embraces the sustainability movement's concern over global warming and poverty, the more "sustainability culture" advances the profit-maximizing values of corporate capitalism. And the more issues of sustainability are aligned with those of national security, the more military values are conflated with the goals of sustainable development." "Parr looks closely at five examples of the hijacking of sustainability: corporate image-greening by such companies as British Petroleum (BP) and Wal-Mart; Hollywood activism by Leonardo DiCaprio and other movie industry figures; the autonomy of communal ecovillages vs. the military-like security of gated communities; the greening of the White House (and its de-greening: Ronald Reagan famously removed solar panels installed by Jimmy Carter); and the incongruous efforts to achieve a "sustainable" army. Parr then examines key challenges to sustainability - waste disposal, disaster relief and environmental refugees, slum development, and poverty."--BOOK JACKET."
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