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The history of marketing thought

Author: Mark Tadajewski; D G Brian Jones
Publisher: Los Angeles ; London : SAGE, 2008.
Series: SAGE library of marketing.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Performing the vital task of collecting together those articles that have examined the history of marketing thought, this book includes not only the seminal articles in the field but also those that have been forgotten, neglected and elided from the history of marketing as it has been represented to date.
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Additional Physical Format: Print version:
History of marketing thought.
Los Angeles ; London : SAGE, 2008
(DLC) 2007927666
(OCoLC)228777023
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Mark Tadajewski; D G Brian Jones
ISBN: 9781446263617 1446263614
OCLC Number: 892047820
Reproduction Notes: Electronic reproduction. [S.l.] : HathiTrust Digital Library, 2011. MiAaHDL
Description: 1 online resource (3 volumes) : illustrations
Details: Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002.
Series Title: SAGE library of marketing.
Responsibility: edited by Mark Tadajewski and D.G. Brian Jones.

Abstract:

Performing the vital task of collecting together those articles that have examined the history of marketing thought, this book includes not only the seminal articles in the field but also those that have been forgotten, neglected and elided from the history of marketing as it has been represented to date.

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