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The HistoryMakers video oral history with Leonard Burnett, Jr.

Author: Leonard E Burnett; Harriette Cole; Isaac Feldman; HistoryMakers (Video oral history collection),
Publisher: Chicago, Illinois : The HistoryMakers, [2016]
Edition/Format:   eVideo : Clipart/images/graphics : English
Summary:
Magazine publishing entrepreneur and executive Leonard Burnett was born on April 18, 1964 in Shaker Heights, Ohio. He attended the University of Michigan and transferred to Florida A&M university where he earned his B.B.A. degree in business, management and marketing in 1986. Burnett began his career as an entrepreneur in 1987, when he launched his first magazine, Urban Profile, with his classmate, Keith  Read more...
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Details

Genre/Form: Oral histories
Internet videos
Interviews
Named Person: Leonard E Burnett
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Leonard E Burnett; Harriette Cole; Isaac Feldman; HistoryMakers (Video oral history collection),
OCLC Number: 1000519384
Credits: Videographer, Isaac Feldman.
Performer(s): Harriette Cole, interviewer.
Event notes: Recorded
New York, New York
2014 September 10.
Description: 1 online resource (6 video files (2 hr., 55 min., 17 sec.)) : sound, color.
Other Titles: History Makers video oral history with Leonard Burnett, Jr.
Leonard Burnett, Jr.

Abstract:

Magazine publishing entrepreneur and executive Leonard Burnett was born on April 18, 1964 in Shaker Heights, Ohio. He attended the University of Michigan and transferred to Florida A&M university where he earned his B.B.A. degree in business, management and marketing in 1986. Burnett began his career as an entrepreneur in 1987, when he launched his first magazine, Urban Profile, with his classmate, Keith Clinkscales. After selling Urban Profile to Career Communications Group, Burnett helped start Vibe magazine in 1993. He served as a publisher for Vibe magazine until 1999, and then started Vanguard Media Group, the publisher of Savoy, Honey, and Heart & Soul. In 2004, Burnett created Uptown Media Group and published Uptown magazine. When Vibe was relaunched in 2009, he served as publisher for the magazine until 2012. He is considered an expert on African-American buying power, brand building, and marketing to both urban and affluent Africana-American communities.

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