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Hit me! : how to get your small business to punch its weight online.

Publisher: Petersfield, Great Britain : Harriman House, 2012.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

Every small business needs to punch above its weight online. This book shows you how to do it. It reveals secrets of: establishing an online business: from initial concept through to launch;  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Hit me!
Petersfield, Hampshire : Harriman House, 2012
(OCoLC)843873553
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
ISBN: 085719271X 9780857192714
OCLC Number: 923761675
Notes: "12 web experts share their secrets" -- Cover.
Description: 1 online resource (1 volume) : illustrations
Contents: Introduction: Taming the Wild Wild Web About Fresh Business Thinking 1. SETTING UP AN ONLINE BUSINESS by Nicola Groag About Nicola Groag Introduction 1. The Admin Stuff 2. The Website Stuff 3. Customer Service 4. Marketing 5. Social Media 6. And Finally ... 2. HOW To WRITE CONTENT THAT PEOPLE WILL LOVE by Alan Stevens About Alan Stevens Why Blog? What Should I Put in My Blog? What About Look and Feel? Do I Have to Write My Blog Myself? Can I Make Money from My Blog? 15 Ways to Make Your Content More Shareable 3. EMAIL MARKETING by Jamie Gledhill About Jamie Gledhill Why Email? Aims and Expectations Email Data The Email Design Getting Your Email Delivered Next Step 4. MARKETING WITH YOUTUBE by Filip Matous About Filip Matous Objective #1: Increase Reputation Within a Niche Objective #2: Humanise Your Company Three Other Online Video Ideas Technical Points About Video 5. LINKEDIN FOR REFERRALS by Andy Lopata About Andy Lopata The Power of Networks A Referrals Strategy Being Social Effective Use of LinkedIn LinkedIn as a Referral Tool Bypassing the Gatekeeper Saving Time and Generating Results 6. TWITTER FOR BUSINESS by Francesca James About Francesca James So How Exactly Can Twitter Help Your Business? 1. Big is Not Always Beautiful 2. Don't Buy Followers 3. Stop and Listen 4. Connect with Hashtags 5. Be Trendy with Hashtags 6. Bad News: Deal With It 7. Live Event Tweeting 8. Timing is Everything 9. Empower Your Ambassadors 10. Create Opportunities for Media Exposure Final Thoughts 7. FACEBOOK MARKETING FOR SMALL BUSINESS by Nichola Stott About Nichola Stott Setting Up a Facebook Page How Does Facebook Marketing Work for Business? Your Facebook Marketing Strategy A Note on Facebook Ads and Sponsored Stories 8. WINNING CUSTOMERS WITH REPORTS by David White About David White 1. Make it Optional 2. Help Them First 3. Multiply to Identify 4. Keep it Real 5. Use Different Media 6. The Call to Action (I) 7. The Call to Action (II) Final Thoughts 9. THE ART OF WEB DESIGN by Malcolm Graham About Malcolm Graham Key Metrics Getting Good Scores Search Engine Optimisation The Basics 30 Worst Website Crimes What Does the Future Hold? 10. THE ART OF USER EXPERIENCE DESIGN by Richard Carman About Richard Carman What is UX Design? The Key Elements of UX Design UX Design Concepts and 'Best Practice' The Commercial Case for UX Design 11. ONLINE REPUTATION by Alexia Leachman About Alexia Leachman Reputation is What You Make it It's All About the 'About' Your Digital Identity What Are You Doing? 12. LOCAL INTERNET MARKETING by Andrew Rayner About Andrew Rayner How Does Local Internet Marketing Work? Local Search Marketing - The Basics Research Your Local Search Battlefield Don't Just Appear in Search, Dominate It! Local Internet Marketing Doesn't Stop
Other Titles: How to get your small business to punch its weight online

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