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Hitting the headlines : a practical guide to the media

Author: Stephen White; British Psychological Society.
Publisher: Leicester : British Psychological Society, 1993.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
Getting media attention for a story or a piece of research, whatever the subject, can be a hit or miss affair. This book unravels the different areas of the media, with chapters on newspapers, magazines, TV and radio, and writing media releases.
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Document Type: Book
All Authors / Contributors: Stephen White; British Psychological Society.
ISBN: 1854331078 9781854331076
OCLC Number: 29519014
Description: viii, 135 pages ; 22 cm
Contents: 1. What is the Media? 2. Newspapers. 3. Magazines. 4. Radio and TV. 5. Media Releases. 6. The Media Interview. 7. Appendices.
Responsibility: Stephen White [and others].

Abstract:

Getting media attention for a story or a piece of research, whatever the subject, can be a hit or miss affair. This book unravels the different areas of the media, with chapters on newspapers,  Read more...

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<i>'Those who take an interest in the media and find out how it works invariably become far more effective at getting their message across. This book is an essential media manual.' Read more...

 
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