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Hollywood 1938 : motion pictures' greatest year

Author: Catherine Jurca
Publisher: Berkeley : University of California Press, ©2012.
Edition/Format:   Print book : State or province government publication : EnglishView all editions and formats
Database:WorldCat
Summary:
In Hollywood 1938, Catherine Jurca brings to light a tumultuous year of crisis that has been neglected in histories of the studio era. With attendance in decline, negative publicity about stars that were "poison at the box office," and a spate of bad films, industry executives decided that the public was fed up with the movies. Jurca describes their desperate attempt to win back audiences by launching Motion  Read more...
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Genre/Form: History
Material Type: Government publication, State or province government publication, Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Catherine Jurca
ISBN: 9780520233706 0520233700 9780520271807 0520271807
OCLC Number: 756167039
Notes: "Fletcher Jones Foundation humanities imprint."
Description: x, 272 pages : illustrations ; 24 cm
Contents: Introduction: Hollywood looks at its audience --
The campaign. Annus horribilis --
Goldwyn's folly --
Such a thing as bad publicity --
The moviegoing habit --
Exhibitors, the movie quiz contest, and a divided industry. The minds of exhibitors --
The carrot and the stick --
The quiz contest on the ground --
What the contest did for me --
Independents rebel --
The campaign and the press. The film industry speaks its mind --
Marginal moviegoers --
The gossip columnists --
The dailies have their say --
The films. "The finest array of productions" --
Ninety-four films --
The death of glamour --
Human films --
The human side of screwball --
You can't take it with you --
Four daughters --
Boys town --
Marie Antoinette --
That's entertainment --
The fourth estate --
Conclusion: motion pictures' worst year.
Responsibility: Catherine Jurca.

Abstract:

Drawing on the records of studio personnel, independent exhibitors, moviegoers, and the motion pictures themselves, this title analyzes what was wrong - and right - with Hollywood at the end of a  Read more...

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"A fascinating and substantial contribution to the cultural history of Hollywood film... Highly recommended." -- S. C. Dillon, Bates College Choice

 
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