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Homo zapiens

Author: Viktor Pelevin; Andrew Bromfield
Publisher: New York : Penguin, 2006.
Edition/Format:   Book : Fiction : EnglishView all editions and formats
Database:WorldCat
Summary:
The collapse of the Soviet Union has opened up a huge consumer market, but how do you sell things to a generation that grew up with just one type of cola? When Tatarsky, a frustrated poet, takes a job as an advertising copywriter, he finds he has a talent for putting distinctively Russian twists on Western-style ads. But his success leads him into a surreal world of spin doctors, gangsters, drug trips, and the  Read more...
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Genre/Form: Humorous fiction
Fiction
Material Type: Fiction
Document Type: Book
All Authors / Contributors: Viktor Pelevin; Andrew Bromfield
ISBN: 0142001813 9780142001813
OCLC Number: 51522316
Notes: Translation of: Generation "P."
Description: 250 p. ; 20 cm.
Other Titles: Generation "P".
Responsibility: Victor Pelevin ; translated by Andrew Bromfield.

Abstract:

The collapse of the Soviet Union has opened up a huge consumer market, but how do you sell things to a generation that grew up with just one type of cola? When Tatarsky, a frustrated poet, takes a job as an advertising copywriter, he finds he has a talent for putting distinctively Russian twists on Western-style ads. But his success leads him into a surreal world of spin doctors, gangsters, drug trips, and the spirit of Che Guevera, who, by way of a Ouija board, communicates theories of consumer theology.

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