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Horse sense : the key to success is finding a horse to ride

Author: Al Ries; Jack Trout
Publisher: New York : McGraw-Hill, ©1991.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:

The authors convert their marketing principles into personal principles and pitch their book to a wide range of general readers who want to succeed - whether in business, in politics, or in their  Read more...

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Additional Physical Format: Online version:
Ries, Al.
Horse sense.
New York ; McGraw-Hill, ©1991
(OCoLC)752871702
Document Type: Book
All Authors / Contributors: Al Ries; Jack Trout
ISBN: 0070527350 9780070527355
OCLC Number: 22347816
Description: vii, 231 pages ; 21 cm
Contents: Surveying the Market; Developing a Position; Narrowing Your Focus; Making the Name Match the Position; Avoiding the No-Name Trap; Making Mistakes; The Stepping Stone Approach; Finding a Horse to Ride; Marketing Yourself With Your Company; Marketing Yourself With Your Boss; Marketing Yourself With Your Associates; Marketing Yourself With An Idea; Marketing Yourself With Yourself; Marketing Yourself With Others; Changing Horses.
Responsibility: by Al Ries and Jack Trout.

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