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Hospitality and travel marketing

Author: Alastair M Morrison
Publisher: Australia : Delmar Cengage Learning, 2010.
Edition/Format:   Print book : English : 4th edView all editions and formats
Summary:

Offers a systematic approach to hospitality and travel marketing. This book reflects various trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Alastair M Morrison
ISBN: 9781418016555 1418016551
OCLC Number: 649699981
Description: xxv, 786 pages : illustrations (some color) ; 27 cm
Responsibility: Alastair M. Morrison.
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The strength of this particular text is the strong emphasis on the relationship between marketing and the tourism industry. It is specifically written with the industry in mind. The author's tone and Read more...

 
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