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Hospitality marketing management

Author: Robert D Reid; David C Bojanic
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2010.
Edition/Format:   Print book : English : 5th edView all editions and formats
Database:WorldCat
Summary:

Completely revised and updated to include more information on Internet marketing, tourism marketing, marketing technology, and international business, Hospitality Marketing Management, Fifth Edition  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Robert D Reid; David C Bojanic
ISBN: 9780470088586 0470088583
OCLC Number: 228676674
Description: xv, 656 pages : color illustrations ; 29 cm
Contents: pt. 1. Introduction to hospitality marketing --
The functions of marketing --
Introduction to hospitality services marketing --
pt. 2. Understanding and targeting hospitality consumers --
Understanding the behavior of hospitality consumers --
Market segmentation and positioning --
pt. 3. Marketing planning and information --
Developing a marketing plan --
Information systems for marketing decisions --
pt. 4. Product-service mix and distribution strategies --
Developing a new products and services --
Managing products and services --
Marketing channels --
Electronic commerce --
pt. 5. Promotions strategy --
Promotion and advertising --
Advertising and media planning --
Sales promotions, merchandising, and public relations --
Personal selling --
pt. 6. Pricing strategy and destination marketing --
Pricing strategy --
Destination marketing.
Responsibility: Robert D. Reid, David C. Bojanic.
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