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Hospitality strategic management : concepts and cases

Author: Cathy A Enz
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2010.
Edition/Format:   Print book : English : 2nd edView all editions and formats
Database:WorldCat
Summary:
Updated to include the current models, theories, and hospitality practices, this book is a comprehensive guide to strategic management in the international hospitality industry.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Cathy A Enz
ISBN: 9780470083598 047008359X
OCLC Number: 228676676
Description: xviii, 676 pages : illustrations, maps ; 25 cm
Contents: Ch. 1 Strategic management --
ch. 2 The environment and external stakeholders --
ch. 3 Strategic direction --
ch. 4 Organizational resources and competitive advantage --
ch. 5 Strategy formulation at the business-unit level --
ch. 6 Corporate-level strategy and restructuring --
ch. 7 Strategy implementation through interorganizational relationships and management of functional resources --
ch. 8 Strategy implementation through organizational design and control --
ch. 9 Strategies for entrepreneurship and innovation --
ch. 10 Global strategic management and the future --
Cases: Case study matrix --
Case note: Learning through case analysis --
Case 1 The fun ship experience at carnival cruise lines --
Case 2 Building capabilities at the Westward Hilton --
Case 3 InterContinental Hotel Group's entry into China --
Case 4 The summer of 2006 union negotiations : unite here's strategy --
Case 5 Banyan tree : sustainability of a brand during rapid global expansion --
Case 6 Starwood hotels and resorts brings aloft to India --
Case 7 The commoditization of Starbucks --
Case 8 The movement of travel services online : intermediaries and branded distribution.
Responsibility: Cathy A. Enz.
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Abstract:

Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in  Read more...

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