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Hot button marketing

Author: Barry Feig
Publisher: Avon, Mass. : Adams Business, ©2006.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:

Talks about 16 hot buttons that drive consumer behaviour. This work shows marketers and salespeople how to identify and push the hot buttons that will get consumers to prefer and purchase their  Read more...

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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Barry Feig
ISBN: 1593375166 9781593375164
OCLC Number: 68693857
Notes: Includes index.
Description: viii, 263 pages : illustrations ; 19 cm
Contents: The hot button principle --
The universality of hot buttons --
How hot buttons influence behavior --
How to find your buyers' hot buttons --
Hot button #1The desire for control --
Hot button #2 I'm better than you --
Hot button #3 The excitement of discovery --
Hot button #4 Revaluing --
Hot button #5 Family values --
Hot button #6 The desire to belong --
Hot button #7 Fun is its own reward --
Hot button #8 Poverty of time --
Hot button #9 The desire to get the best that can be got --
Hot button #10 Self-achievement --
Hot button #11 Sex, love, and romance --
Hot button #12 The nurturing response --
Hot button #13 Reinventing oneself --
Hot button #14 Make me smarter --
Hot button #15 Power, dominance, and influence --
Hot button #16 Wish fulfillment --
A short conclusion.
Responsibility: Barry Feig.
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