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Hot text : Web writing that works

Author: Jonathan Price; Lisa Price
Publisher: Indianapolis, Ind. : New Riders, ©2002.
Edition/Format:   Print book : Document   Computer File : EnglishView all editions and formats
Summary:

The professional's guide to writing wow web content, undeletable email and virtual conversation.

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Material Type: Document, Internet resource
Document Type: Book, Computer File, Internet Resource
All Authors / Contributors: Jonathan Price; Lisa Price
ISBN: 0735711518 9780735711518
OCLC Number: 49193769
Description: xv, 507 pages : illustrations ; 24 cm
Contents: I. Catch the net spitit --
1. Who Am I Writing for, and Incidentally, Who Am I? --
2. What Kind of Thing Am I Creating? --
3. What Will the Web Do to My Text? --
4. Attention! --
II. Write like a human being --
5. Idea #1: Shorten That Text--
6. Idea #2: Make Text Scannable --
7. Idea #3: Cook Up Hot Links --
8. Idea #4: Build Chunky Paragraphs --
9. Idea #5: Reduce Cognitive Burdens --
10. Idea #6: Write Menus That Mean Something --
III. Fine tune your style for the genres --
11. Writing in a Genre --
12. Creating Customer Assistance That Actually Helps --
13. Persuading Niche Markets, Individuals, and the Press --
14. Making News That Fits --
15. Entertaining People Who Like to Read --
16. Getting a Job --
IV. Become a pro --
17. So You Wannabe a Web Writer or Editor --
V. Backup --
18. Writerly Sites --
19. If You Like to Read.
Responsibility: Jonathan Price and Lisa Price.

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