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Hotel convention sales, services, and operations

Author: Patricia Golden-Romero
Publisher: Burlington, MA : Butterworth-Hienemann, 2006.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
This text provides a comprehensive look at the fast growing meetings and convention market segment. A useful "how- to" guide, it takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. In addition, it profiles the customer for meetings and conventions, the planners in charge of site selection, and facilities they commonly use. Also includes "Industry
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Golden-Romero, Patricia.
Hotel convention sales, services, and operations.
Burlington, MA : Butterworth-Hienemann, 2006
(DLC) 2005030471
(OCoLC)224745514
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Patricia Golden-Romero
ISBN: 9780750679022 0750679026
OCLC Number: 474931137
Description: 1 online resource.
Contents: The Convention and Meetings Industry: an overview & introduction; The Association Meetings & Convention Market; The Corporate Meetings Market; The Incentive, SMERF & other Markets; Role of Convention Bureaus & other Destination Marketing Organizations; Marketing & Advertising Strategies for each of these Markets; Convention Sales Negotiations & Contracts; Food/Beverage Function Planning; Meeting Room/Convention Planning; Onsite Event Planning Timeline; Servicing the Event; Exhibition & Trade Show Industry Overview; Industry Trends & Forecasts. 1. The convention and meetings industry : an overview --
2. The associations, convention, and meetings market --
3. The corporate meetings market --
4. The incentive, SMERF, and other markets --
5. The role of convention bureaus and other destination marketing organizations --
6. Marketing and advertising strategies --
7. Convention sales negotiations and contracts --
8. Food and beverage function planning --
9. Meeting room and convention planning --
10. On-site event planning : servicing the event --
11. Exhibition and trade show industry overview --
12. Industry trends and resources.
Responsibility: Patricia Golden-Romero.
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Abstract:

Provides a comprehensive look at the growing meetings and convention market segment. This book takes students through various aspects of selling and servicing a convention at a hotel or other group  Read more...

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"Pat Romero has put together a wonderful book with all of the basics of convention management. It is the perfect, grass roots tool for anyone entering or considering entering the hospitality or Read more...

 
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    schema:reviewBody ""Hotel Convention Sales, Services, and Operations examines the precipitating factors and emerging trends in the hospitality industry and how they have contributed to the growth of the meetings and conventions market, including a look at the financial impact of this global industry in both private and public sectors of the economy. This "how-to" guide takes students through all aspects of selling and servicing a convention at a hotel or other group meeting facility. The author introduces the types of groups holding meetings and conventions, the planners in charge of site selection, and the facilities they commonly use. The basics of marketing are introduced, and the role of Convention and Visitors' Bureaus is considered. Readers will gain understanding of the sales and negotiation process between buyers and sellers of these services."--Jacket." ;
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