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How audiences decide : a cognitive approach to business communication

Author: Richard O Young
Publisher: New York : Routledge, 2011.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
It's a common knowledge that knowing your audience is the key to persuasive communication. But what does "knowing your audience" really mean? Does it mean knowing your audience's name, age, gender, and socio-economic status? This book shows that if you want€ to be persuasive the most important thing you need to know about your audience is how your audience makes decisions. And it demonstrates with numerous examples  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Young, Richard O.
How audiences decide.
New York : Routledge, 2011
(DLC) 2010010835
(OCoLC)466360719
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Richard O Young
ISBN: 9780203843307 0203843304
OCLC Number: 713023335
Description: 1 online resource (xviii, 398 pages) : illustrations
Contents: Audience decision-making expertise --
Types of audience decisions --
Cognitive processes in audience decision making --
Aids to audience decision making --
Heuristics and biases in audience decision making --
Person perception in audience decision making --
Emotions in audience decision making.
Responsibility: Richard O. Young.
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Abstract:

Summarizes relevant theories and findings from the fields of social cognition, consumer behavior, decision science, behavioral finance, affective science, cognitive science, and neuroscience. This  Read more...

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