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How business works : a graphic guide to business success

Author: Georgina Palffy
Publisher: New York : DK Publishing, 2015.
Edition/Format:   Print book : English : First American editionView all editions and formats
Summary:
A user-friendly guide to understanding business jargon and corporate structure--from basic business principles, like how the Board of Directors is structured, to more complicated financial concepts, like how to calculate depreciation.
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Genre/Form: Charts, diagrams, etc
Document Type: Book
All Authors / Contributors: Georgina Palffy
ISBN: 9781465429797 1465429794
OCLC Number: 881041100
Notes: Includes index.
Description: 351 pages : color illustrations ; 24 cm
Contents: How companies work: Business ownership ; Start-ups ; Buying and selling business ; Who's who ; Corporate structure ; Human resources --
How finance works: Financial reporting ; Financial accounting ; management accounting ; Measuring performance ; Raising financing --
How sales and marketing works: marketing mix ; Marketing approaches ; Outbound marketing ; Inbound marketing ; Business development ; information management --
How operations and production work: Manufacturing and production ; Management ; Product ; Control ; Supply chain.
Responsibility: [senior editor, Georgina Pallfy].

Abstract:

A user-friendly guide to understanding business jargon and corporate structure--from basic business principles, like how the Board of Directors is structured, to more complicated financial concepts, like how to calculate depreciation.

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