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How clothing is sold : merchandising fashion.

Author: Jeffrey Schrank; Learning Seed Company.
Publisher: [Lake Zurich, Ill.] : Learning Seed, ©2003.
Edition/Format:   DVD video : EnglishView all editions and formats
Summary:
Recognizes that the best way to sell clothing is to move beyond fashion into branding and licensing. Explores modern merchandising strategies. Fashion no longer matters but rather the fashion name.
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Material Type: Videorecording
Document Type: Visual material
All Authors / Contributors: Jeffrey Schrank; Learning Seed Company.
ISBN: 0917159675 9780917159671
OCLC Number: 57595856
Credits: Writer, Jeffrey Schrank.
Description: 1 videodisc (20 min.) : sound, color ; 4 3/4 in. + study guide ([18] pages ; 19 cm)
Details: DVD.
Contents: Garments become fashion --
Branding --
Licensing and celebrity --
Selling fashion to youth --
Selling to guys --
Mass customization --
Where we buy clothing.

Abstract:

Recognizes that the best way to sell clothing is to move beyond fashion into branding and licensing. Explores modern merchandising strategies. Fashion no longer matters but rather the fashion name.

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