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How consumers decide

Author: Jeffrey Schrank
Publisher: Chicago, IL : Learning Seed, 2008.
Series: Global business and economics in video
Edition/Format:   eVideo : Clipart/images/graphics : EnglishView all editions and formats
Summary:
Advertisers know the shortest route to the pocketbook runs straight through the heart and that murky jungle called the subconscious. Are hidden persuaders creeping silently into minds and shaping our desires? Which leads our decision making - the heart or the mind? Is one a leader while the other follows quietly behind? How do reason and feelings cooperate in the marketplace?
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Genre/Form: Educational films
Material Type: Clipart/images/graphics, Internet resource, Videorecording
Document Type: Internet Resource, Computer File, Visual material
All Authors / Contributors: Jeffrey Schrank
OCLC Number: 874048715
Language Note: This edition in English.
Notes: Title from resource description page (viewed Mar. 12, 2014).
Description: 1 online resource (23 min.).
Series Title: Global business and economics in video
Responsibility: by Jeffrey Schrank.

Abstract:

Advertisers know the shortest route to the pocketbook runs straight through the heart and that murky jungle called the subconscious. Are hidden persuaders creeping silently into minds and shaping our desires? Which leads our decision making - the heart or the mind? Is one a leader while the other follows quietly behind? How do reason and feelings cooperate in the marketplace?

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