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How expansion advertising affects brand usage frequency : a programmatic evaluation

Author: Brian Wansink; Michael L Ray
Publisher: Cambridge, Mass. : Marketing Science Institute, ©1993.
Series: Report (Marketing Science Institute), no. 93-126.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Brian Wansink; Michael L Ray
OCLC Number: 29837886
Notes: "Working paper."
"December 1993."
Description: 66 pages : illustrations ; 28 cm.
Series Title: Report (Marketing Science Institute), no. 93-126.
Responsibility: Brian Wansink and Michael L. Ray.

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