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How hits happen : forecasting predictability in a chaotic marketplace

Author: Winslow Farrell
Publisher: New York : HarperBusiness, ©1998.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:
In How Hits Happen, Winslow Farrell offers a breakthrough approach to uncovering the hidden patterns behind hits. Applying complexity theory - the science that examines the interactions of various factors in complex systems - to modern business problems, How Hits Happen reveals how the actions of synthetic customers shed light on consumer behavior in the natural world. How Hits Happen turns the findings of this  Read more...
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Document Type: Book
All Authors / Contributors: Winslow Farrell
ISBN: 0887309070 9780887309076
OCLC Number: 38870650
Description: xv, 236 pages ; 22 cm
Responsibility: Winslow Farrell.
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Abstract:

In How Hits Happen, Winslow Farrell offers a breakthrough approach to uncovering the hidden patterns behind hits. Applying complexity theory - the science that examines the interactions of various factors in complex systems - to modern business problems, How Hits Happen reveals how the actions of synthetic customers shed light on consumer behavior in the natural world. How Hits Happen turns the findings of this technology into a practical, accessible guide to consumer behavior for businesspeople everywhere, from marketing managers to management consultants, strategic planners to small-business owners.

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