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How industries evolve : principles for achieving and sustaining superior performance

Author: Anita M McGahan
Publisher: Boston, Mass. : Harvard Business School Press, ©2004.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"In How Industries Evolve, McGahan convincingly shows that while industries sometimes seem to change overnight, they actually evolve in predictable stages across decades. Executives can learn to identify the implications of change far in advance - and align their strategies in a way that vastly improves their chances for superior performance." "Based on a ten-year statistical research study encompassing more than  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Anita M McGahan
ISBN: 1578518407 9781578518401
OCLC Number: 55147206
Description: ix, 245 pages : illustrations ; 25 cm
Contents: Introduction and overview --
The four trajectories of industry evolution --
How change unfolds on each trajectory --
Assessing the nature and stage of evolution in an individual industry --
Conforming to the rules of change within an industry --
Creating a business-unit strategy that exploits the opportunities in industry evolution --
Diversifying across businesses to capitalize on industry evolution --
Epilogue.
Responsibility: Anita M. McGahan.

Abstract:

"In How Industries Evolve, McGahan convincingly shows that while industries sometimes seem to change overnight, they actually evolve in predictable stages across decades. Executives can learn to identify the implications of change far in advance - and align their strategies in a way that vastly improves their chances for superior performance." "Based on a ten-year statistical research study encompassing more than seven hundred industries, How Industries Evolve identifies four distinct evolutionary paths that an industry can take - progressive, creative, intermediating, or radical - and explains the different requirements each holds for successful strategy. This book provides a model for determining which trajectory your industry is on, and identifies the boundaries that govern successful strategy for each trajectory."--Jacket.

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