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How industry analysts shape the digital future

Author: Neil Pollock; Robin Williams
Publisher: Oxford : Oxford University Press, 2016.
Edition/Format:   eBook : Document : English : First editionView all editions and formats
Summary:
Industry analysts are in the business of shaping the technological and economic future. They attempt to 'predict' what will become the next big thing; to spot new emerging trends and paradigms; to decide which hi-tech products will win out over others and to figure out which technology vendors can deliver on their promises. In just a few years, they have developed a surprising degree of authority over technological  Read more...
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Additional Physical Format: Print version :
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Neil Pollock; Robin Williams
ISBN: 9780191774027 0191774022 0191014966 9780191014963
OCLC Number: 946770542
Description: 1 online resource : illustrations (black and white)
Contents: Prologue: King of the Hill? ; 1. The Social Study of Information Technology Markets ; 2. The Emergence of a New Expert ; 3. The Organisation of Analyst Work ; 4. The Professionalisation of Business Knowledge ; 5. The Business of Technology Expectations ; 6. Who Decides the Shape of Product Markets? ; 7. Marketing of Quantifications ; 8. Venues of High Tech Prediction ; 9. Give Me a 2x2 Matrix and I Will Create the Market ; 10. The Expertise Ecosystem ; 11. From IT Markets to the Sociology of Business Knowledge ; Appendix 1: List of Industry Analyst and IT Market Research Firms ; Appendix 2: Fieldwork Conducted
Responsibility: Neil Pollock and Robin Williams.

Abstract:

This is the first book length study of the emergence of an important new form of expertise - industry analysts - whose outputs exercise enormous influence over the Information Technology market.  Read more...

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Overall this book seeks to present the world of (information) technology analysts as a subject worthy of academic, social scientific consideration ... a well-rounded, well-thought-through piece of Read more...

 
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