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How industry analysts shape the digital future

Author: Neil Pollock; Robin Williams
Publisher: New York : Oxford University Press, cop. 2016.
Edition/Format:   Print book : English : 1st edView all editions and formats
Summary:

This is the first book length study of the emergence of an important new form of expertise - industry analysts - whose outputs exercise enormous influence over the Information Technology market.

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Document Type: Book
All Authors / Contributors: Neil Pollock; Robin Williams
ISBN: 9780198704928 0198704925
OCLC Number: 974805680
Description: XIV, 373 str. : ilustr. ; 24 cm.
Contents: Prologue: King of the Hill? ; 1. The Social Study of Information Technology Markets ; 2. The Emergence of a New Expert ; 3. The Organisation of Analyst Work ; 4. The Professionalisation of Business Knowledge ; 5. The Business of Technology Expectations ; 6. Who Decides the Shape of Product Markets? ; 7. Marketing of Quantifications ; 8. Venues of High Tech Prediction ; 9. Give Me a 2x2 Matrix and I Will Create the Market ; 10. The Expertise Ecosystem ; 11. From IT Markets to the Sociology of Business Knowledge ; Appendix 1: List of Industry Analyst and IT Market Research Firms ; Appendix 2: Fieldwork Conducted
Responsibility: Neil Pollock, Robin Williams.

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Overall this book seeks to present the world of (information) technology analysts as a subject worthy of academic, social scientific consideration ... a well-rounded, well-thought-through piece of Read more...

 
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