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How Lego built a comeback

Author: New Word City.
Publisher: Upper Saddle River, N.J. : Pearson Education Pub. as FTPress, ©2010.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Database:WorldCat
Summary:
"With children growing up faster than ever and pop culture running rampant, Lego's little plastic bricks were inexorably losing appeal. The Danish toymaker lost its way when it tried to recast itself as a lifestyle brand, but a new leader brought a different vision of the future--and forced his idealistic managers to focus on the bottom line. Here's what you can learn from their experience"--Resource description p.
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Details

Genre/Form: Electronic resource
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: New Word City.
ISBN: 9780137083947 0137083947
OCLC Number: 601962826
Notes: "Profiles of remarkable companies"--Cover.
Description: 1 online resource ([16] p.)
Contents: Cover13; --
A Passion for Quality --
Playing by a New Set of Rules --
Changing the Game (and Culture) --
Into the Virtual Future --
What You Can Learn from Lego
Responsibility: the editors of New Word City.

Abstract:

"With children growing up faster than ever and pop culture running rampant, Lego's little plastic bricks were inexorably losing appeal. The Danish toymaker lost its way when it tried to recast itself as a lifestyle brand, but a new leader brought a different vision of the future--and forced his idealistic managers to focus on the bottom line. Here's what you can learn from their experience"--Resource description p.

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