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How McGruff and the Crying Indian changed America : a history of iconic Ad Council campaigns

Author: Wendy Melillo
Publisher: Washington, DC : Smithsonian Books, [2013]
Edition/Format:   Book : EnglishView all editions and formats
Database:WorldCat
Summary:
Melillo details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. The government got top-notch work ; the industry got an insider relationship that proved useful when warding off regulation. Discover the issues and  Read more...
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Genre/Form: History
Document Type: Book
All Authors / Contributors: Wendy Melillo
ISBN: 9781588343932 1588343936
OCLC Number: 841187036
Description: 226 pages : illustrations ; 24 cm
Contents: What is the Ad Council? --
Advertising's gift to America --
Smokey Bear : a more complicated character than his image depicts --
The Rosie legend and why the Ad Council claimed her --
"A keg of dynamite and you're sitting on it" : the Manhattan Project scientists launch an atomic energy campaign --
The struggle for men's souls : an anti-communist crusade for freedom targets Americans --
The crying Indian : in America's debate over garbage and pollution, does the campaign shift responsibility from corporations to individuals? --
Beyond integration : fighting for historically black colleges --
Fighting back: McGruff shows Americans how to take a bite out of crime --
Public service ads and the public interest.
Responsibility: Wendy Melillo.

Abstract:

Melillo details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. The government got top-notch work ; the industry got an insider relationship that proved useful when warding off regulation. Discover the issues and campaigns that have been paramount to the nation's collective memory, and look at challenges facing public service campaigns in the current media environment.

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