ข้ามไปที่เนือ้หา
How McGruff and the Crying Indian changed America : a history of iconic Ad Council campaigns แสดงตัวอย่างรายการนี้
ปิดแสดงตัวอย่างรายการนี้
ตรวจสอบ...

How McGruff and the Crying Indian changed America : a history of iconic Ad Council campaigns

ผู้แต่ง: Wendy Melillo
สำนักพิมพ์: Washington, DC : Smithsonian Books, [2013]
ครั้งที่พิมพ์/รูปแบบ:   Print book : ภาษาอังกฤษดูครั้งที่พิมพ์และรูปแบบ
ฐานข้อมูล:WorldCat
สรุป:
Melillo details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. The government got top-notch work ; the industry got an insider relationship that proved useful when warding off regulation. Discover the issues and  อ่านมากขึ้น…
คะแนน:

(ยังไม่ให้คะแนน) 0 กับความคิดเห็น - เป็นคนแรก

หัวเรื่อง
เพิ่มเติมเช่นนี้

 

ค้นหาสำเนาในห้องสมุด

&AllPage.SpinnerRetrieving; ค้นหาห้องสมุดที่มีรายการนี้

รายละเอียด

ประเภท/แบบฟอร์ม History
ประเภทของเอกสาร: หนังสือ
ผู้แต่งทั้งหมด : ผู้แต่งร่วม Wendy Melillo
ISBN: 9781588343932 1588343936
OCLC Number: 841187036
คำอธิบาย: 226 pages : illustrations ; 24 cm
สารบัญ: What is the Ad Council? --
Advertising's gift to America --
Smokey Bear : a more complicated character than his image depicts --
The Rosie legend and why the Ad Council claimed her --
"A keg of dynamite and you're sitting on it" : the Manhattan Project scientists launch an atomic energy campaign --
The struggle for men's souls : an anti-communist crusade for freedom targets Americans --
The crying Indian : in America's debate over garbage and pollution, does the campaign shift responsibility from corporations to individuals? --
Beyond integration : fighting for historically black colleges --
Fighting back: McGruff shows Americans how to take a bite out of crime --
Public service ads and the public interest.
ความรับผิดชอบ: Wendy Melillo.

บทคัดย่อ:

Melillo details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. The government got top-notch work ; the industry got an insider relationship that proved useful when warding off regulation. Discover the issues and campaigns that have been paramount to the nation's collective memory, and look at challenges facing public service campaigns in the current media environment.

รีวิว

ความคิดเห็นผู้ที่ใช้งาน
กำลังค้นคืน รีวิว GoodReads…
ค้นคืน DOGObooks บทวิจารณ์

แท็ก

เป็นคนแรก.

รายการคล้ายกัน

หัวเรื่องที่เกี่ยวข้อง:(5)

บัญชีรายชื่อผู้ใช้พร้อมกับรายการนี้ (2)

ยืนยันคำขอนี้

คุณอาจะร้องขอรายการนี้แล้. โปรดเลือก ตกลง ถ้าคุณต้องการดำเนินการคำขอนี้ต่อไป.

เชิ่อมโยงข้อมูล


Primary Entity

<http://www.worldcat.org/oclc/841187036> # How McGruff and the Crying Indian changed America : a history of iconic Ad Council campaigns
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "841187036" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/dcu> ;
    schema:about <http://viaf.org/viaf/158246641> ; # Advertising Council.
    schema:about <http://dewey.info/class/659.1936173/e23/> ;
    schema:about <http://id.worldcat.org/fast/797967> ; # Advertising, Public service
    schema:about <http://id.worldcat.org/fast/1204155> ; # United States.
    schema:about <http://experiment.worldcat.org/entity/work/data/1781359555#Topic/advertising_public_service_united_states_history> ; # Advertising, Public service--United States--History
    schema:bookFormat bgn:PrintBook ;
    schema:creator <http://viaf.org/viaf/299737633> ; # Wendy Melillo
    schema:datePublished "2013" ;
    schema:description "What is the Ad Council? -- Advertising's gift to America -- Smokey Bear : a more complicated character than his image depicts -- The Rosie legend and why the Ad Council claimed her -- "A keg of dynamite and you're sitting on it" : the Manhattan Project scientists launch an atomic energy campaign -- The struggle for men's souls : an anti-communist crusade for freedom targets Americans -- The crying Indian : in America's debate over garbage and pollution, does the campaign shift responsibility from corporations to individuals? -- Beyond integration : fighting for historically black colleges -- Fighting back: McGruff shows Americans how to take a bite out of crime -- Public service ads and the public interest."@en ;
    schema:description "Melillo details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. The government got top-notch work ; the industry got an insider relationship that proved useful when warding off regulation. Discover the issues and campaigns that have been paramount to the nation's collective memory, and look at challenges facing public service campaigns in the current media environment."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/1781359555> ;
    schema:genre "History"@en ;
    schema:inLanguage "en" ;
    schema:name "How McGruff and the Crying Indian changed America : a history of iconic Ad Council campaigns"@en ;
    schema:productID "841187036" ;
    schema:workExample <http://worldcat.org/isbn/9781588343932> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/841187036> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1781359555#Topic/advertising_public_service_united_states_history> # Advertising, Public service--United States--History
    a schema:Intangible ;
    schema:hasPart <http://id.loc.gov/authorities/subjects/sh85001190> ;
    schema:name "Advertising, Public service--United States--History"@en ;
    .

<http://id.worldcat.org/fast/1204155> # United States.
    a schema:Place ;
    schema:name "United States." ;
    .

<http://id.worldcat.org/fast/797967> # Advertising, Public service
    a schema:Intangible ;
    schema:name "Advertising, Public service"@en ;
    .

<http://viaf.org/viaf/158246641> # Advertising Council.
    a schema:Organization ;
    schema:name "Advertising Council." ;
    schema:name "Advertising Council" ;
    .

<http://viaf.org/viaf/299737633> # Wendy Melillo
    a schema:Person ;
    schema:familyName "Melillo" ;
    schema:givenName "Wendy" ;
    schema:name "Wendy Melillo" ;
    .

<http://worldcat.org/isbn/9781588343932>
    a schema:ProductModel ;
    schema:isbn "1588343936" ;
    schema:isbn "9781588343932" ;
    .

<http://www.worldcat.org/title/-/oclc/841187036>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/841187036> ; # How McGruff and the Crying Indian changed America : a history of iconic Ad Council campaigns
    schema:dateModified "2015-02-27" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

Close Window

กรุณาลงชื่อเข้าสู่ระบบ WorldCat 

ยังไม่มีบัญชีผู้ใช้? คุณสามารถสร้างได้อย่างง่ายดาย สร้างบัญชีผู้ใช้ฟรี.