跳到内容
How McGruff and the Crying Indian changed America : a history of iconic Ad Council campaigns 预览资料
关闭预览资料
正在查...

How McGruff and the Crying Indian changed America : a history of iconic Ad Council campaigns

著者: Wendy Melillo
出版商: Washington, DC : Smithsonian Books, [2013]
版本/格式:   Print book : 英语查看所有的版本和格式
数据库:WorldCat
提要:
Melillo details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. The government got top-notch work ; the industry got an insider relationship that proved useful when warding off regulation. Discover the issues and  再读一些...
评估:

(尚未评估) 0 附有评论 - 争取成为第一个。

主题
更多类似这样的

 

在图书馆查找

&AllPage.SpinnerRetrieving; 正在查找有这资料的图书馆...

详细书目

类型/形式: History
文件类型:
所有的著者/提供者: Wendy Melillo
ISBN: 9781588343932 1588343936
OCLC号码: 841187036
描述: 226 pages : illustrations ; 24 cm
内容: What is the Ad Council? --
Advertising's gift to America --
Smokey Bear : a more complicated character than his image depicts --
The Rosie legend and why the Ad Council claimed her --
"A keg of dynamite and you're sitting on it" : the Manhattan Project scientists launch an atomic energy campaign --
The struggle for men's souls : an anti-communist crusade for freedom targets Americans --
The crying Indian : in America's debate over garbage and pollution, does the campaign shift responsibility from corporations to individuals? --
Beyond integration : fighting for historically black colleges --
Fighting back: McGruff shows Americans how to take a bite out of crime --
Public service ads and the public interest.
责任: Wendy Melillo.

摘要:

Melillo details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. The government got top-notch work ; the industry got an insider relationship that proved useful when warding off regulation. Discover the issues and campaigns that have been paramount to the nation's collective memory, and look at challenges facing public service campaigns in the current media environment.

评论

用户提供的评论
正在获取GoodReads评论...
正在检索DOGObooks的评论

标签

争取是第一个!

相似资料

确认申请

你可能已经申请过这份资料。如果还是想申请,请选确认。

链接数据


Primary Entity

<http://www.worldcat.org/oclc/841187036> # How McGruff and the Crying Indian changed America : a history of iconic Ad Council campaigns
    a schema:CreativeWork, schema:Book ;
    library:oclcnum "841187036" ;
    library:placeOfPublication <http://id.loc.gov/vocabulary/countries/dcu> ;
    schema:about <http://viaf.org/viaf/158246641> ; # Advertising Council.
    schema:about <http://dewey.info/class/659.1936173/e23/> ;
    schema:about <http://id.worldcat.org/fast/797967> ; # Advertising, Public service
    schema:about <http://id.worldcat.org/fast/1204155> ; # United States.
    schema:about <http://experiment.worldcat.org/entity/work/data/1781359555#Topic/advertising_public_service_united_states_history> ; # Advertising, Public service--United States--History
    schema:bookFormat bgn:PrintBook ;
    schema:creator <http://viaf.org/viaf/299737633> ; # Wendy Melillo
    schema:datePublished "2013" ;
    schema:description "What is the Ad Council? -- Advertising's gift to America -- Smokey Bear : a more complicated character than his image depicts -- The Rosie legend and why the Ad Council claimed her -- "A keg of dynamite and you're sitting on it" : the Manhattan Project scientists launch an atomic energy campaign -- The struggle for men's souls : an anti-communist crusade for freedom targets Americans -- The crying Indian : in America's debate over garbage and pollution, does the campaign shift responsibility from corporations to individuals? -- Beyond integration : fighting for historically black colleges -- Fighting back: McGruff shows Americans how to take a bite out of crime -- Public service ads and the public interest."@en ;
    schema:description "Melillo details how public service advertising campaigns became part of our national conversation and changed us as a society. The Ad Council began during World War II as a propaganda arm of President Roosevelt's administration to preserve its business interests. The government got top-notch work ; the industry got an insider relationship that proved useful when warding off regulation. Discover the issues and campaigns that have been paramount to the nation's collective memory, and look at challenges facing public service campaigns in the current media environment."@en ;
    schema:exampleOfWork <http://worldcat.org/entity/work/id/1781359555> ;
    schema:genre "History"@en ;
    schema:inLanguage "en" ;
    schema:name "How McGruff and the Crying Indian changed America : a history of iconic Ad Council campaigns"@en ;
    schema:productID "841187036" ;
    schema:workExample <http://worldcat.org/isbn/9781588343932> ;
    wdrs:describedby <http://www.worldcat.org/title/-/oclc/841187036> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/1781359555#Topic/advertising_public_service_united_states_history> # Advertising, Public service--United States--History
    a schema:Intangible ;
    schema:hasPart <http://id.loc.gov/authorities/subjects/sh85001190> ;
    schema:name "Advertising, Public service--United States--History"@en ;
    .

<http://id.worldcat.org/fast/1204155> # United States.
    a schema:Place ;
    schema:name "United States." ;
    .

<http://id.worldcat.org/fast/797967> # Advertising, Public service
    a schema:Intangible ;
    schema:name "Advertising, Public service"@en ;
    .

<http://viaf.org/viaf/158246641> # Advertising Council.
    a schema:Organization ;
    schema:name "Advertising Council." ;
    schema:name "Advertising Council" ;
    .

<http://viaf.org/viaf/299737633> # Wendy Melillo
    a schema:Person ;
    schema:familyName "Melillo" ;
    schema:givenName "Wendy" ;
    schema:name "Wendy Melillo" ;
    .

<http://worldcat.org/isbn/9781588343932>
    a schema:ProductModel ;
    schema:isbn "1588343936" ;
    schema:isbn "9781588343932" ;
    .

<http://www.worldcat.org/title/-/oclc/841187036>
    a genont:InformationResource, genont:ContentTypeGenericResource ;
    schema:about <http://www.worldcat.org/oclc/841187036> ; # How McGruff and the Crying Indian changed America : a history of iconic Ad Council campaigns
    schema:dateModified "2015-02-27" ;
    void:inDataset <http://purl.oclc.org/dataset/WorldCat> ;
    .


Content-negotiable representations

关闭窗口

请登入WorldCat 

没有张号吗?很容易就可以 建立免费的账号.