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How organizations develop activists : civic associations and leadership in the 21st century

Author: Hahrie Han
Publisher: Oxford ; New York : Oxford University Press, [2014]
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"Why are some civic associations better than others at getting--and keeping--people involved in activism? From MoveOn.org to the National Rifle Association, Health Care for America Now to the Sierra Club, membership-based civic associations constantly seek to engage people in civic and political action. What makes some more effective than others? Using in-person observations, surveys, and field experiments, this  Read more...
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Document Type: Book
All Authors / Contributors: Hahrie Han
ISBN: 9780199336760 0199336768 9780199336777 0199336776
OCLC Number: 878299418
Description: xlii, 231 pages ; 25 cm
Contents: Chapter 1 Introduction --
Chapter 2 Setting Up the Comparative Case Studies --
Chapter 3 Choosing Strategies for Building Power --
Chapter 4 Organizing --
Chapter 5 Mobilizing --
Chapter 6 Conclusion --
Appendix A: Methods.
Responsibility: Hahrie Han.
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Abstract:

"Why are some civic associations better than others at getting--and keeping--people involved in activism? From MoveOn.org to the National Rifle Association, Health Care for America Now to the Sierra Club, membership-based civic associations constantly seek to engage people in civic and political action. What makes some more effective than others? Using in-person observations, surveys, and field experiments, this book compares organizations with strong records of engaging people in health and environmental politics to those with weaker records. To build power, civic associations need quality and quantity (or depth and breadth) of activism. They need lots of people to take action and also a cadre of leaders to develop and execute that activity. Yet, models for how to develop activists and leaders are not necessarily transparent. This book provides these models to help associations build the power they want and support a healthy democracy. In particular, the book examines organizing, mobilizing, and lone wolf models of engagement and shows how highly active associations blend mobilizing and organizing to transform their members' motivations and capacities for involvement. This is not a simple story about the power of offline versus online organizing. Instead, it is a story about how associations can blend both online and offline strategies to build their activist base. In this compelling book, Hahrie Han explains how civic associations can invest in their members and build the capacity they need to inspire action"--

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How Organizations Develop Activists examines the strategies deployed by civic associations in order to encourage the delivery of better and more work by their activists. Adriana Rudling, Political Read more...

 
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