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How posters work

Author: Ellen Lupton; Cooper-Hewitt Museum,
Publisher: New York, NY : Cooper Hewitt, Smithsonian Design Museum, New York, NY : Distributed Worldwide by ARTBOOK-D.A.P. [2015]
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
How Posters Work is more than a standard exhibition catalogue. Conceived as a useful and illuminating primer in visual thinking, it explores principles of design through a range of historical and contemporary works, uncovering ideas relevant not just to the design of posters but to 2D design more generally. How Posters Work has a unique focus on visual language. Rather than provide a history of the genre or a  Read more...
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Genre/Form: Posters
Document Type: Book
All Authors / Contributors: Ellen Lupton; Cooper-Hewitt Museum,
ISBN: 9780910503822 0910503826
OCLC Number: 898424718
Description: 221 pages : color illustrations ; 24 x 25 cm
Contents: Foreword / Caroline Baumann --
Vision is a process / Ellen Lupton --
How posters are made / Caitlin Condell --
Kauffer's technique: Graham Twemlow ; A note on technique / Edward McKnight Kauffer --
Poster with a central image / Bruno Munari --
Poster No. 524: focal point / Rianne Petter and René Put --
Night discourse / Karrie Jacobs --
Collecting posters / Gail S. Davidson --
Focus the eye --
Overwhelm the eye --
Simplify --
Cut and paste --
Overlap --
Assault the surface --
Activate the diagonal --
Manipulate scale --
Use text as image --
Tell a story --
Double the meaning --
Amplify --
Make eye contact --
Make a system.
Responsibility: Ellen Lupton.

Abstract:

The first book to analyse design strategies behind poster design. It explores principles of design through a range of historical and contemporary works, uncovering ideas relevant not just to the  Read more...

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It's a great spotlight into the history of the medium while offering fantastic and inspiration posters for creatives today.--The Editors "Tory Daily "

 
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