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|Material Type:||Internet resource|
|Document Type:||Book, Internet Resource|
|All Authors / Contributors:||
|Description:||160 pages : illustrations ; 23 cm|
|Contents:||Foreword / Stefan Sagmeister --
Introduction: What is this book about? --
1: Attributes needed by the modern designer: graphic design is for self-centered obsessives --
2: How to find a job: I want a job where I have lots of freedom and get to do award-winning stuff --
3: Being freelance: I want to work for myself by myself --
4: Setting up a studio: I want to run my own studio-I like doing tax calculations and eighteen-hour days --
5: Running a studio: I want to run a world-famous studio, do great work and make lots of money --
6: Winning new work: I always need more work, and why does someone else always get the good jobs? --
7: Clients: All clients are bad --
8: Self-promotion: I don't want to be famous, I just want my peers to like what I do --
9: Creative process: I want to do great work, but sometimes my work isn't as good as I'd like it to be --
Interviews (throughout the book).
- Graphic arts -- Vocational guidance.
- Commercial art -- Vocational guidance.