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|Material Type:||Internet resource|
|Document Type:||Book, Internet Resource|
|All Authors / Contributors:||
|Description:||xii, 153 pages ; 24 cm|
|Contents:||Introduction: how to be profitable and moral which ethics? --
Values as end goals, principles as road maps --
Why egoism? --
Rationality as the primary virtue --
Common misconceptions about egoism --
The social context of business: capitalism, rights, government and the current reality --
How to pursue rational self-interest in a mixed economy defending business to create a more.
BB&T grew from $4.5 billion to $152 billion in assets during my tenure as chairman and CEO and weathered the recent financial crisis as one of the strongest financial institutions in America. The