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How to conduct a psychographics study.

Author: Richard Pierce; Allen I Sorkin; Bank Marketing Association (U.S.)
Publisher: Chicago, Bank Marketing Association, ©1972.
Series: Bank Marketing Association.; Research publication.
Edition/Format:   Print book : EnglishView all editions and formats
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Document Type: Book
All Authors / Contributors: Richard Pierce; Allen I Sorkin; Bank Marketing Association (U.S.)
OCLC Number: 1101632
Description: 31 pages illustrations, form 28 cm.
Series Title: Bank Marketing Association.; Research publication.
Responsibility: authors, Richard Pierce and Allen I. Sorkin.

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