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How to design logos, symbols, and icons : 24 internationally renowned studios reveal how they develop trademarks for print and new media

Author: Gregory Thomas
Publisher: Cincinnati, Ohio : How Design, 2003, ©2000.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
Illustrates the evolution of logos, symbols, and icons created for a variety of clients, covering the creation of the original concept through different directions considered, initial roughs, and how the final design was adapted for use in various formats.
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Document Type: Book
All Authors / Contributors: Gregory Thomas
ISBN: 0891349154 9780891349150 1581804563 9781581804560
OCLC Number: 52322730
Notes: Includes index.
Description: 142 pages : illustrations (some color) ; 29 cm
Contents: The art of the mark --
The ten criteria for development of a successful logo, symbol or icon --
The three categories of logos, symbols and icons --
Case studies --
Flexible identitites --
Logotypes --
Symbolic/indexic marks --
Academic investigations --
Logos on screen --
Icon and graphic button design.
Responsibility: Gregory Thomas.

Abstract:

Case studies illustrate the evolution of logos, symbols, and icons created for a variety of clients, covering the creation of the original concept through different directions considered, initial  Read more...

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