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How to get free publicity : a handbook for small businesses, clubs, schools or charities

Author: Pam Austin; Bob Austin
Publisher: Oxford : How To Books, 2007.
Edition/Format:   Print book : English : 2nd ed., rev. and updatedView all editions and formats
Summary:

Aims to help you open the door to powerful free publicity. This step-by-step manual takes you through who you should target and what journalists are looking for, to practical suggestions for choosing  Read more...

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Document Type: Book
All Authors / Contributors: Pam Austin; Bob Austin
ISBN: 9781845281809 1845281802
OCLC Number: 173716664
Notes: Previous edition: published as Getting free publicity. 2004.
Includes index.
Description: x, 125 pages : illustrations ; 22 cm
Contents: 1. Getting Noticed by Your Customers; 2. Making Your Mark with Journalists; 3. Getting Media Attention; 4. Getting Your Copy Published; 5. Telling Your News - Press Releases; 6. Becoming an Industry Guru - Articles; 7. 'If it worked for them..' - Case Studies; 8. Face to Face - Working with Journalists; 9. Face to Face - Media Interviews; 10. Face to Face - Holding Effective Press Conferences; 11. And if they get it wrong... Case studies.
Responsibility: Pam and Bob Austin.

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