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How to manage your global reputation : a guide to the dynamics of international public relations

Author: Michael Morley
Publisher: Basingstoke : Palgrave, 2002.
Edition/Format:   Print book : English : Rev. and updated edView all editions and formats
Summary:
In this comprehensive book on global public relations, long-time international practitioner Michael Morley pulls the curtain back on how PR actually works, why it makes a vital contribution to the dissemination of useful information, and how it guards corporate reputation - the crown jewel of any company.
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Genre/Form: Case studies
Document Type: Book
All Authors / Contributors: Michael Morley
ISBN: 0333987772 9780333987773
OCLC Number: 48754370
Notes: Previous ed. published by: Macmillan, 1998.
Includes index.
Description: xii, 228 pages : illustrations ; 24 cm
Contents: 1. The global village --
it's here --
2. Corporate reputation --
3. Corporate reputation management --
4. The global voice --
5. Think global, act local --
6. The barriers --
7. The specialization of international public relations --
8. Issues identification and management --
9. Crisis and catastrophe communications --
10. Public affairs --
11. Sponsorship? Philanthropy? Or promotion? --
12. The infrastructure of your organization --
13. The public relations agency --
14. Research.
Responsibility: by Michael Morley.

Abstract:

This is an updated and revised edition of the author's successful and ground breaking book on international public relations and global reputation. This book shows how to achieve a global reputation  Read more...

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'Michael Morley uniquely blends pragmatic wisdom gained from his years counselling corporate clients around the globe with the evolving principles and philosophy of public relations. His witty, Read more...

 
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