skip to content
How to market books Preview this item
ClosePreview this item
Checking...

How to market books

Author: Alison Baverstock
Publisher: Milton Park, Abingdon ; New York, NY : Routledge, 2015.
Edition/Format:   Print book : English : Fifth editionView all editions and formats
Summary:
"Over four editions, Alison Baverstock's How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight  Read more...
Rating:

(not yet rated) 0 with reviews - Be the first.

Subjects
More like this

 

Find a copy in the library

&AllPage.SpinnerRetrieving; Finding libraries that hold this item...

Details

Document Type: Book
All Authors / Contributors: Alison Baverstock
ISBN: 9780415727464 0415727464 9780415727587 0415727588
OCLC Number: 885231340
Description: xxi, 471 pages : illustrations ; 24 cm
Contents: Part 1: General Principles and Understanding 1. Marketing and marketing in publishing 2. What's for sale? 3. Understanding the Market: Market Research and Other Sources of Market Information 4. Profit, Loss and Accountability Part 2: Putting this into Practice 5. The Medium Is the Message 6. How to Write a Marketing Plan 7. Selling 8. Direct Marketing 9. Online Marketing 10. Publicity and PR 11. Working with authors and other vital partnerships 12. Organising events, presentations and other opportunities to share content 13. Techniques for writing effective copy 14. The layout and dissemination of marketing materials Part 3: Specific Advice for Particular Markets 15. Approaching specific interest markets; the value and significance of niche in publishing 15.1 Finding the general reader 15.2 Marketing children's books 15.3 Selling resources to public libraries 15.4 Promoting to university academics 15.5 Selling to academic libraries 15.6 Selling to educational markets 15.7 Marketing to doctors and other healthcare professionals 15.8 Selling to professional and industrial markets
Responsibility: Alison Baverstock.
More information:

Abstract:

"Over four editions, Alison Baverstock's How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: - a number of new case studies - detailed coverage of individual market segments - checklists and summaries of key points - several new chapters - a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University"--

Reviews

User-contributed reviews
Retrieving GoodReads reviews...
Retrieving DOGObooks reviews...

Tags

Be the first.
Confirm this request

You may have already requested this item. Please select Ok if you would like to proceed with this request anyway.

Linked Data


Primary Entity

<http://www.worldcat.org/oclc/885231340> # How to market books
    a schema:CreativeWork, schema:Book ;
   library:oclcnum "885231340" ;
   library:placeOfPublication <http://id.loc.gov/vocabulary/countries/enk> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/24305058#Topic/social_science_media_studies> ; # SOCIAL SCIENCE / Media Studies
   schema:about <http://id.loc.gov/authorities/classification/Z285> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/24305058#Topic/books_internet_marketing> ; # Books--Internet marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/24305058#Topic/buchhandel> ; # Buchhandel
   schema:about <http://dewey.info/class/070.52/e23/> ;
   schema:about <http://experiment.worldcat.org/entity/work/data/24305058#Topic/books_marketing> ; # Books--Marketing
   schema:about <http://experiment.worldcat.org/entity/work/data/24305058#Topic/bokmarknaden> ; # Bokmarknaden
   schema:about <http://experiment.worldcat.org/entity/work/data/24305058#Topic/direktreklam> ; # Direktreklam
   schema:about <http://experiment.worldcat.org/entity/work/data/24305058#Topic/marketing> ; # Marketing
   schema:author <http://experiment.worldcat.org/entity/work/data/24305058#Person/baverstock_alison> ; # Alison Baverstock
   schema:bookEdition "Fifth edition." ;
   schema:bookFormat bgn:PrintBook ;
   schema:datePublished "2015" ;
   schema:description ""Over four editions, Alison Baverstock's How to Market Books has established itself as the industry standard text on marketing for the publishing industry, and the go-to reference guide for professionals and students alike. With the publishing world changing like never before, and the marketing and selling of content venturing into uncharted technological territory, this much needed new edition seeks to highlight the role of the marketer in this rapidly changing landscape. The new edition is thoroughly updated and offers a radical reworking and reorganisation of the previous edition, suffusing the book with references to online/digital marketing. The book maintains the accessible and supportive style of previous editions but also now offers: - a number of new case studies - detailed coverage of individual market segments - checklists and summaries of key points - several new chapters - a foreword by Michael J Baker, Professor Emeritus of Marketing, Strathclyde University"--"@en ;
   schema:exampleOfWork <http://worldcat.org/entity/work/id/24305058> ;
   schema:inLanguage "en" ;
   schema:name "How to market books"@en ;
   schema:productID "885231340" ;
   schema:workExample <http://worldcat.org/isbn/9780415727464> ;
   schema:workExample <http://worldcat.org/isbn/9780415727587> ;
   wdrs:describedby <http://www.worldcat.org/title/-/oclc/885231340> ;
    .


Related Entities

<http://experiment.worldcat.org/entity/work/data/24305058#Person/baverstock_alison> # Alison Baverstock
    a schema:Person ;
   schema:familyName "Baverstock" ;
   schema:givenName "Alison" ;
   schema:name "Alison Baverstock" ;
    .

<http://experiment.worldcat.org/entity/work/data/24305058#Topic/books_internet_marketing> # Books--Internet marketing
    a schema:Intangible ;
   schema:name "Books--Internet marketing"@en ;
    .

<http://experiment.worldcat.org/entity/work/data/24305058#Topic/social_science_media_studies> # SOCIAL SCIENCE / Media Studies
    a schema:Intangible ;
   schema:name "SOCIAL SCIENCE / Media Studies"@en ;
    .

<http://worldcat.org/isbn/9780415727464>
    a schema:ProductModel ;
   schema:isbn "0415727464" ;
   schema:isbn "9780415727464" ;
    .

<http://worldcat.org/isbn/9780415727587>
    a schema:ProductModel ;
   schema:isbn "0415727588" ;
   schema:isbn "9780415727587" ;
    .


Content-negotiable representations

Close Window

Please sign in to WorldCat 

Don't have an account? You can easily create a free account.