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How to measure and manage your corporate reputation

Author: Terry Hannington
Publisher: Aldershot, England ; Burlington, VT : Gower, ©2004.
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:

The issue of brand has overshadowed that of reputation. It has been fashionable to re-brand, spend a lot of money on advertising and hope that you can leave your negative baggage behind. This  Read more...

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Genre/Form: Electronic books
Additional Physical Format: Print version:
Hannington, Terry.
How to measure and manage your corporate reputation.
Aldershot, England ; Burlington, VT : Gower, ©2004
(DLC) 2003054704
(OCoLC)52410458
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Terry Hannington
ISBN: 9780754682974 0754682978 9780566085529 0566085526
OCLC Number: 320322805
Notes: Includes index.
Description: 1 online resource (vi, 95 pages) : illustrations
Contents: Contents: Introduction; What is the difference between a brand and a reputation?; How is a corporate reputation built over time?; 360 mapping of stakeholder influence; Building executive commitment to measure your reputation and the key role of communications; Researching your organisation's reputation; The results of your research; Building and implementing the plan; Managing the industry analysts; A case in point; The time to take action. Index.
Responsibility: Terry Hannington.

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'This is a concise, well presented and highly focused volume that deals with an aspect of corporate identity that company executives ignore at their peril.'Economic Outlook and Business Review'...a Read more...

 
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