Find a copy online
Links to this item
Find a copy in the library
Finding libraries that hold this item...
|Material Type:||Internet resource|
|Document Type:||Book, Internet Resource|
|All Authors / Contributors:||
Douglas W Hubbard
|Description:||xv, 304 pages : illustrations ; 24 cm|
|Contents:||Section I. Measurement: the solution exists: Intangibles and the challenge: Yes, I mean anything ; The proposal --
An intuitive measurement habit: Eratosthenes, Enrico, and Emily: How an ancient Greek measured the size of the earth ; Estimating: be like Fermi ; Experiments: not just for adults ; Notes on What to learn from Eratosthenes, Enrico, and Emily --
The illusion of intangibles: why immeasurables aren't: The concept of measurement ; The object of measurement ; The methods of measurement ; Economic objections to measurement ; The broader objection to the usefulness of "statistics" ; Ethical objections to measurement ; Toward a universal approach to measurement --
Section II. Before you measure: Clarifying the measurement problem: Getting the language right: what "uncertainty" and "risk" really mean ; Examples of clarification: lessons for business from, of all places, government --
Calibrated estimates: how much do you know now?: Calibration exercise ; Further improvements on calibration ; Conceptual obstacles to calibration ; The effects of calibration --
Measuring risk through modeling: How not to measure risk ; Real risk analysis: the Monte Carlo ; An example of the Monte Carlo method and risk ; Tools and other resources for Monte Carol simulations ; The risk paradox and the need for better risk analysis --
Measuring the value of information: The chance of being wrong and the cost of being wrong: expected opportunity loss ; The value of information for ranges ; The imperfect world: the value of partial uncertainty reduction ; The epiphany equation: how the value of information changes everything ; Summarizing uncertainty, risk, and information value: the first measurements --
Section III. Measurement methods: The transition: from what to measure to how to measure: Tools of observation: introduction to the instrument of measurement ; Decomposition ; Secondary research: assuming you weren't the first to measure it ; The basic methods of observation: if one doesn't work, try the next ; Measure just enough ; Consider the error ; Choose and design the instrument --
Sampling reality: how observing some things tells us about all things: Building an intuition for random sampling: the jelly bean example ; A little about little samples: a beer brewer's approach ; Statistical significance: a matter of degree ; When outliers matter most ; The easiest sample statistics ever ; A biased sample of sampling methods ; Measure to the threshold ; Experiment ; Seeing relationships in the data: an introduction to regression modeling ; One thing we haven't discussed, and why --
Bayes: adding to what you know now: Simple Bayesian statistics ; Using your natural Bayesian instinct ; Heterogeneous benchmarking: a "brand damage" application ; Bayesian inversion for ranges: an overview ; Bayesian inversion for ranges: the details ; The lessons of Bayes --
Section IV. Beyond the basics: Preference and attitudes: the softer side of measurement: Observing opinions, values and the pursuit of happiness ; A willingness to pay: measuring value via trade-offs ; Putting it all on the line: quantifying risk tolerance ; Quantifying subjective trade-offs: dealing with multiple conflicting preferences ; Keeping the big picture in mind: profit maximization versus purely subjective trade-offs --
The ultimate measurement instrument: human judges: Homo absurdus: the weird reasons behind our decisions ; Getting organized: a performance evaluation example ; Surprisingly simple linear models ; How to standardize any evaluation: Rasch models ; Removing human inconsistency: the lens model ; Panacea or placebo?: questionable methods of measurement ; Comparing the models --
New measurement instruments for management: The twenty-first-century tracker: keeping tabs with technology ; Measuring the world: the Internet as an instrument ; Prediction markets: a dynamic aggregation of opinions --
A universal measurement methods: applied information economics: Brining the pieces together ; Case: the value of the system that monitors your drinking water ; Case: forecasting fuel for the Marine Corps ; Ideas for getting started: a few final examples ; Summarizing the philosophy --
Appendix: Calibration tests (and their answers).
|Responsibility:||Douglas W. Hubbard.|
- Intangible property -- Valuation.
- Biens incorporels.
- Economie de l'immatériel.
- Analyse des risques.
- Immaterielles Wirtschaftsgut.
- Intangible assets.
- Asset valuation.
- Immateriella tillgångar -- ekonomiska aspekter.
- Propiedad intangible -- Valoración.