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How to measure anything : finding the value of "intangibles" in business

Author: Douglas W Hubbard
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2007.
Edition/Format:   Print book : EnglishView all editions and formats
Database:WorldCat
Summary:
"From market research to information technology to financial reporting, How to Measure Anything reveals the power of measurement to our understanding of business and the world at large. This book will show you how to measure those things in your own business that, until now, you may have considered "immeasurable," including customer satisfaction, organizational flexibility, technology risk, and technology ROI."  Read more...
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Douglas W Hubbard
ISBN: 9780470110126 0470110120
OCLC Number: 82367973
Description: xv, 287 pages : illustrations ; 24 cm
Contents: The intangibles and the challenge --
An intuitive measurement habit : Eratosthenes, Enrico, & Emily --
The illusion of intangibles : why immeasurables aren't --
Clarifying the measurement problem --
Calibrated estimates : how much do you know now? --
Measuring risk : introduction to the Monte Carlo simulation --
Measuring the value of information --
The transition : from what measure to how to measure --
Sampling reality : how observing some things tells us about all things --
Bayes : adding to what you know now --
Preference and attitudes : the softer side of measurement --
The ultimate measurement instrument : human judges --
New measurement instruments for management --
A universal measurement method : applied information economics.
Responsibility: Douglas W. Hubbard.
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Praise for How to Measure Anything: Finding the Value of Intangibles in Business "I love this book. Douglas Hubbard helps us create a path to know the answer to almost any question in business, in  Read more...

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"Over the past several posts I've been discussing how networkers can reduce supposed "immeasurables" or "intangibles" to something that can in fact be measured, and I've been using Douglas Hubbard's Read more...

 
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