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How to open & operate a financially successful interior design business : with companion CD-ROM

Author: Diane Leone
Publisher: Ocala, Florida : Atlantic Publishing Group, Inc., [2010] ©2010
Edition/Format:   eBook : Document : EnglishView all editions and formats
Summary:
Interior design has become a booming industry in recent years with interior designers who own their own firms pulling a median income of 75,000. Thousands of homes are up for sale in the United States today, and many may need a spruce up in order to be sold for asking price. Interior designers create the spaces where we work, play, and live every day. Whether it is a private residence, corporate office, retail  Read more...
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Genre/Form: Electronic books
Additional Physical Format: Print version:
Leone, Diane.
How to Open & Operate a Financially Successful Interior Design Business.
Ocala : Atlantic Publishing Group, ©2009
Material Type: Document, Internet resource
Document Type: Internet Resource, Computer File
All Authors / Contributors: Diane Leone
ISBN: 9781601385550 1601385552
OCLC Number: 867135152
Description: 1 online resource : illustrations
Contents: Trademark Statement; Dedication; Table of Contents; Chapter 1: Interior Design 101; A Brief History of Interior Design; Dorothy Draper; Exploring Your Passion for Interior Design; A Current Market Overview; Trends in Interior Design; Income Statistics; Calculating Start-Up Money; Do You Have What It Takes to Be An Entrepreneur?; Traits of Good Entrepreneurs; Do You Have the Right Personality for the Job?; Chapter 2: Are You a Designer?; What Interior Designers Do; What Design Assistants Do; Attending Markets; Different Design Specialties. A Day in the Life of Three Different Types of Interior DesignersGeneral Traits Required to be a Designer; A Look at Some High-Profile Designers; An In-Depth Look at a Whole House Re-Design; A Step-by-Step Guide to Designing a Bedroom; Chapter 3: Doing Your Research; Buying an Existing Business or Starting Your Own; Finding the Best Location; Population and Demographics; The Small Business Administration; Competition; Valuing Other Assets if Purchasing a Business; Review the Books; Financing; Chapter 4: Writing a Business Plan; Keys to Success; The Four Main Sections of a Business Plan. Of Your Business PlanBusiness Plan --
A Description of the Interior Design Business; Legal Business Forms; Products/Services; Location; Marketing Plan; Who Are Your Clients?; Franchise Owners; The Product Mix; Advertising and Public Relations; Pricing; The Management Plan; Financial Management Plan; Operating Budget; Business Plan Resources; chapter 5: Buying a Franchised Interior Design Business; Definition of a Franchise; Finding a Franchise; Investigating the Franchisor; Additional Sources of Information; Advantages of Franchising; Benefits of Franchising. Disadvantages of FranchisingFranchise Financing; Evaluating a Franchise Opportunity; Chapter 6: Getting Started; Choosing a Name; Home Studio or Retail Space?; Setting Up Your Office; Designer Tools; Samples and Catalogs; Governmental Requirements; State Registration; Business/Occupational License; Zoning; Sales Tax; Federal Identification Number (Employer Identification Number); Insurance; Payroll Taxes; Chapter 7: Internal Bookkeeping; Budgeting; Accounting Software; Managing Your Cash Flow; Getting Paid; Payment Methods; Chapter 8: Budgeting & Operational Management; Professional Fees. UtilitiesFixed Operating Costs; General Operating Costs; Employees; Selecting Vendors and Manufacturers; Chapter 9: Marketing Your Business; Choosing a Name; Hiring an Expert; Doing it Yourself; Guerilla Marketing; Advertising Vehicles; An Effective Logo; Business Cards and Brochures; Neighborhood Marketing; Gift Certificates; Web Site; Networking; Seminars; Direct Mail; Existing Customers; Outrageous Customer Service; Become the Design Expert; Public Relations; Asking for Referrals; Testimonials; Cause Marketing; Portfolio; Chapter 10: So You Have a Sales Lead ... Here is What You Do Next.
Other Titles: How to open and operate a financially successful interior design business
Responsibility: by Diane Leone.
More information:

Abstract:

Interior design has become a booming industry in recent years with interior designers who own their own firms pulling a median income of 75,000. Thousands of homes are up for sale in the United States today, and many may need a spruce up in order to be sold for asking price. Interior designers create the spaces where we work, play, and live every day. Whether it is a private residence, corporate office, retail store, or a restaurant, interior designers use their creativity and knowledge of color principles, architecture, and design to make it work and look amazing. How to Open & Operate a Fi.

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