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How to open & operate a financially successful web site design business : with companion CD-ROM

Author: Charlotte Evans; Bruce C Brown
Publisher: Ocala, Fla. : Atlantic Pub. Group, ©2009.
Edition/Format:   Print book : CD for computer : EnglishView all editions and formats
Database:WorldCat
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Document Type: Book
All Authors / Contributors: Charlotte Evans; Bruce C Brown
ISBN: 9781601381439 1601381433
OCLC Number: 156831636
Notes: "The companion CD-ROM contains all forms from the book, plus a pre-written, editable business plan in Microsoft Word format"--Cover.
Description: 384 pages : illustrations ; 23 cm + 1 CD-ROM (4 3/4 in.)
Contents: Web design 101 --
Business basics : a plan to get you started --
The brain's right side : creativity in web design --
Web design for business : the virtual storefront --
Planning your business web site & location --
Pricing and the prepackaged deal --
The art of the sale from opener to close --
Facing your competition and stacking the odds --
Media kits and campaigns that work --
Bookkeeping and budgeting to keep you in the black --
Hiring, firing, and managing your staff --
Add-on services : SEO --
Add-on services : blogs --
Pay-per-click marketing services --
Business at light-speed : plans for the future --
Additional recommended resources --
Case studies.
Other Titles: How to open and operate a financially successful web site design business
Web site design business
Responsibility: by Charlotte Evans, with Bruce C. Brown.

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