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How to persuade people who don't want to be persuaded : get what you want-every time!

Author: Joel Bauer; Mark Levy
Publisher: Hoboken, N.J. : John Wiley & Sons, ©2004.
Edition/Format:   Print book : EnglishView all editions and formats
Summary:
An ethical guide that recommends employing fun and entertainment to tap into people's emotions and make them more receptive to your message.
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Material Type: Internet resource
Document Type: Book, Internet Resource
All Authors / Contributors: Joel Bauer; Mark Levy
ISBN: 0471647977 9780471647973
OCLC Number: 53954191
Notes: Includes index.
Description: xii, 242 pages : illustrations ; 24 cm
Contents: Draw in the listener --
Change the moment --
The transformation mechanism --
The body metaphor --
The paper metaphor --
The quick pitch opening --
The quick pitch body --
The slogan pitch --
Convince with samples --
The power of free --
The power of gifts --
Solid proof --
Dynamic clarity --
Be distinct --
Overcome resistance --
The look --
The platform pitch --
The mechanism emergency kit.
Responsibility: Joel Bauer & Mark Levy.
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Abstract:

Calling upon his skillful performance techniques and business background, Joel Bauer proposes unique methods and principles for pursuading anyone, whether the reader is trying to win a raise or rouse  Read more...

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