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How to plan and execute the marketing campaign; strategies for research, budget, copy, media, merchandising, and market testing, plus an actual marketing campaign document and 42 classic case histories in modern marketing,

Author: Craig S Rice
Publisher: Chicago, Dartnell [1966]
Edition/Format:   Print book : EnglishView all editions and formats
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Additional Physical Format: Online version:
Rice, Craig S.
How to plan and execute the marketing campaign.
Chicago, Dartnell [1966]
(OCoLC)654717362
Document Type: Book
All Authors / Contributors: Craig S Rice
OCLC Number: 372369
Description: 178 pages 28 cm
Responsibility: by Craig S. Rice.

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